ekoLiving
Modern, Sustainable Living in the Heart of Portland
ekoLiving is a community-focused real estate development company dedicated to creating modern apartments with an emphasis on sustainability and social responsibility. With multiple properties across Portland, Scappoose, and Vancouver, ekoLiving stands out for its commitment to environmentally friendly living spaces.
✔ Digital Marketing
✔ Branding
✔ Social Media
✔ Web Development
Project Type: Branding
Role: Marketing Specialist
Year: 2023/24
Visit ekoLiving →
My Role as Head of Marketing:
As the Head of Marketing for ekoLiving, I led the transformation of their brand, overcoming challenges such as undefined branding guidelines and the need for a fresh, cohesive identity. Here's how I did it:
- Undefined Branding Guidelines: The initial brand lacked cohesive guidelines.
- Rebranding Task: My mission was to refresh the brand with a distinctive, modern look.
- Challenge: Establish ekoLiving as a leader in sustainable living.
- Strategy: Implemented targeted digital marketing campaigns, revamped the brand’s identity, and enhanced social media engagement.
- Results: Achieved a 40% increase in online engagement, a 30% rise in new tenant applications, and significant media coverage highlighting ekoLiving’s commitment to sustainability
Logo Variations
The main logo should be used Lapis Lazuli [#175c85] against White background. The secondary color is Maximum Blue [10b1d3]. The color for reversed logo is [#FFFFFF]. Monochrome logo color is Black [#000000].
Color Palette
